The website is often the focus of your digital marketing efforts. Brands and organizations use websites to host content while using other media to distribute it. Most of your digital marketing activity will be linked to your website, where some action should take place, and conversions are tracked. For example, downloading a file, reserving a product or service, etc.

Content marketing

Content creation is the backbone of your entire digital marketing strategy. Whether or not you have a documented content marketing strategy, you create content to inform, entertain, inspire, or persuade your buyers through other channels. Some of the more common content formats include text (blog posts), videos, images, infographics, podcasts, slideshows, and eBooks.

Search engine optimization (SEO)

SEO acts as a jetpack for your content marketing efforts. SEO consists of on- and off-page activities to increase your website’s visibility in Search Engine Results Pages (SERPs) for your favorite keywords. SEO used to be mostly text-based, but in recent years voice search has grown in importance as well, which is why your SEO business should have a conversational approach.